Reach the Summit of Tianzhu and Paint a Chapter of Youth!
Hosted by the Communist Youth League of Anhui Provincial Committee and the Anhui Students’ Federation, and organized by Anhui Tianzhushan Tourism Development Co., Ltd., the “Challenge Cup” Tianzhushan Cultural Tourism Innovation and Creativity Campus Tour successfully arrived at Anhui Jianzhu University, marking the successful completion of the ninth stop in the university tour series.
Using universities as the bridge and youth as the wings, Tianzhushan continues to connect with colleges across Anhui, building a platform for cultural tourism innovation and creative production, where the heritage of a famous mountain meets the imagination of young people in a vibrant two-way exchange.

This campus event was thoughtfully arranged and full of highlights, presenting Tianzhushan’s distinctive natural scenery and cultural heritage to teachers and students at Anhui Jianzhu University in a comprehensive and multidimensional way.
The atmosphere on site was strong and engaging. The outdoor themed display structure was striking and clearly presented the event theme, cultural tourism brand identity, and partner information, directly conveying the event’s message and reinforcing its promotional presence.
Inside the venue, six scenic area display boards were neatly arranged, systematically showcasing Tianzhushan’s extraordinary peaks and views, intangible cultural heritage, and distinctive cultural tourism features.
Each board also included QR codes for the official WeChat account, video channel, and Douyin account, allowing teachers and students to explore scenic area information and gather creative materials at any time.

To spark student enthusiasm, the event created an immersive interactive experience.
Large screens continuously played competition explanations and scenic videos, clearly introducing the rules and creative direction of the two major tracks — cultural and creative IP design and short-video production — while helping participating teams better understand the competition and prepare for it.
The big-screen interactive lucky draw proved especially popular, with students enthusiastically taking part and creating a lively and cheerful atmosphere.
At the same time, the dedicated interactive experience zone was full of activity. Guided by volunteers, students were able to experience Tianzhushan’s unique intangible cultural heritage up close, engage with the essence of local culture, unlock fresh ideas for cultural tourism creation, and immerse themselves in the charm of traditional tourism culture.

Drawing on Anhui Jianzhu University’s strong foundations in aesthetic education and design disciplines, this event received remarkable popularity and highly positive feedback.
Large numbers of teachers and students stopped to participate and actively inquired about the competition details.
Many students even formed teams on site, eager to explore Tianzhushan’s cultural tourism elements in depth and planning to combine their academic strengths with youthful perspectives and innovative thinking to create original Tianzhushan-themed cultural products and short-video content.

With each visit deeper into campus life and each activity linking more youthful energy, the successful Anhui Jianzhu University stop not only allowed more young people to gain a deeper understanding of Tianzhushan and develop a stronger affection for it, but also further expanded the influence and reputation of the Tianzhushan cultural tourism brand in university circles.
At the same time, it has helped build a reserve of high-quality creative talent for the competition and injected fresh youthful momentum into the younger, more innovative development of Tianzhushan’s cultural tourism IP.

The journey continues, and creativity does not stop.
The “Challenge Cup” Tianzhushan Cultural Tourism Innovation and Creativity University Tour is still moving forward and will continue entering more universities across the province.
By connecting youthful power and unlocking creative potential, it looks forward to seeing more students use creativity as the pen and passion as the ink to write new and exciting stories for Tianzhushan cultural tourism.